Since graduating from the University of Edinburgh in 2016 I have worked in design and architecture practices in Edinburgh, Los Angeles, London and Turin. The projects I have been involved in have varied in scale from art installations to a £200M Tech HQ for Jaguar Land Rover.
Most recently, at Carlo Ratti Associati, I managed strategic partnerships and marketing campaigns for Scribit, a startup out of Turin that has developed the world's first write & erase robot.
While studying Architecture at the University of Edinburgh, I developed a strong interest in digital design methodology and digital fabrication, learning to use cutting-edge tools, not merely as the means and ends of architectural production but as a way of engaging with - and responding to - real world problems relating to cultural, political, economic and social change: from the remediation of contaminated landscapes to the future of food.
I have always been interested in how design can be used as a tool to affect change and influence behavior. At 13 I began designing logos for clients I connected with through the internet.
Since then, I have never stopped striving to hone my visual design skills and have created brand identities and other graphic design work for clients across the globe and across all sectors. My focus on brand identity has made me an expert in being able to distill a concept, or a set of brand values to its essence and translate this into a recognizable and meaningful graphical mark.
Logo and brand development for CIMA, a custom bike maker based in Aspen, Colorado that draws its inspiration from their community and all the terrain that surrounds them.
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PATH seeks to form a retail brand around the growing excitement and demand for ‘last mile’ e-transportation that is springing up in cities across the globe.
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My earliest graphic design related achievement was creating the logo for the 2008 Singapore Property Awards when I was still 13 (although the client was unaware of my age), which they used for the next 7 years and featured in all their branded material - appearing alongside the CNN logo (who was a sponsor of theirs) during their award ceremonies.
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I worked with the owners of Dog Day Spice Rub, a small batch BBQ spice rub company, to design the branding and packaging for their complete product line. For the owners, Greg and Kerry, Dog Days is much more than just a business, it is a passion-fueled project to help people make fantastic food. Dog Day Spice Rub makes six different unique rubs for different meat applications.
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Logo and packaging design for a new craft brewery opening in Hawthorne, California, the home of SpaceX.
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With expertise in architecture, branding, and marketing, as well as a personal interest in the financial markets, I am seeking opportunities to help solve humanity's most pressing challenges.
With a background in architecture I am eager to continue exploring how design and innovation can improve our world. My international upbringing has allowed me to immerse myself in different cultures and to see how, in spite of our differences, we are bound by many more similarities. In light of this understanding, I have always been attracted to solving problems on a global scale.
I am passionate about tackling the issues of climate change, the impact of automation on the future of work and how we must redesign almost every aspect of our lives to embrace sustainability through circularity and ensure a healthy future for humanity on Earth.
In 2019 I joined the team at Scribit - a robotics startup based in Turin, Italy that was spun out of MIT professor Carlo Ratti's Design Innovation firm, Carlo Ratti Associati (CRA).
There, I was responsible for the Scribit Originals, a special marketing project which leveraged creative partnerships with world-renowned artists. designers, thinkers, writers, philosophers and scientists to gain media attention for Scribit.
Beyond negotiating and managing the collaborations, I was also responsible for the production of the artworks, video production and event management as well as writing press releases.
As a self-employed design consultant with over 13 years of branding experience, I have worked with a broad range of clients across industries to develop and deliver comprehensive brand identity strategies with a focus on logo design.
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I withdrew from the Masters program in Architecture at UCL (number 1 rank globally) to pursue my long time curiosity and passion for the markets, which began when I traded my first shares at the age of 13.
I developed discretionary options trading strategies for the S&P500 index and E-mini S&P500 futures based on analysis of intraday volume profile.
During this period, I gained an audience of viewers to whom I broadcast my daily trading on the Twitch streaming platform.
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At SODA (Studio of Design and Architecture) I gained experience working on the construction phase of a project for The Office Group, converting an existing building from traditional offices to Co-Working spaces. My responsibilities included producing visualizations with a focus on interior fit-out options, producing construction, detail and planning drawings at a range of scales 1:50 - 1:2. I was also responsible for selecting and sourcing fittings, furniture and equipment, and conducting meetings with suppliers.
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I worked on the fabrication of several projects in the studio and was responsible for the CNC production of a large scale architectural art installation. I completed training on full suite of workshop machinery, which greatly increased my ability and confidence with hands-on construction.
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I was awarded a First-Class degree upon completing a 4 year MA (Hons) degree in Architecture at the University of Edinburgh.
I developed and explored an interest in digital fabrication technologies and generative design and environmental remediation.
Future oriented.
I worked on multiple projects within the UK, including a £200m office development for Jaguar Land Rover – one of the first projects in the office to use Building Information Modelling (BIM) – as well as a theatre, museum and an urban planning project. Completed advanced training courses in Revit, which I used throughout the year.
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I was one of 20 volunteers from the UK to take part in the Design, Build, Skate 2014 project to create two skate-parks in the Palestinian Territories. I raised funds for the project and worked on the initial planning in Edinburgh, continuing to support the in-country group by building digital models of the sites. Unfortunately, the volatile situation on the ground during the scheduled construction period meant that I was not able to contribute to the physical construction of the project.
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