Within Scribit's startup environment, I was able to leverage my personal talents and ability to learn quickly to meet ambitious goals with limited to no budget. My responsibilities as Strategic Partnerships Manager had me crossing disciplines and performing the roles of Marketing Executive, Creative Director, Copywriter, Content Creator, Press Officer, Event Manager and even Host.

My key responsibility was to developed a pipeline of collaborations with high value partners with strong visibility within their respective fields (i.e. Bill Gates, etc.). This process extended from the initial research through to crafting invitations to maximize chances of success, establishing and managing external relationships with collaborators and their teams and producing promotional multimedia content to distribute to a list of press contacts in order to attract media coverage for each Scribit Original project - seeking to maximize the advertising cost equivalent of our "guerrilla" campaigns.

• Main responsibilites
• Video production, editing and publishing
• Planning: storyboarding and creating animatix for short promotional videos for each collaboration
• Drafting press releases example here‍
• Leveraging creativity of campaigns and story building to attract/engineer press attention for Scribit Coordinated events, venues, guests, host, organization etc.
• Business Development: Pitching sales collaboration with international clients in Miami, New York, Toronto
• MoMA Design and coordination of coveted window display at Museum of Modern Art (MoMA) Design Stores in NYC Led team of fabricators On-boarded new employee and led training and product demonstrations
• I produced promotional content (8 multichannel promotional campaigns) from ideation through to execution,